That’s a great question — I was overwhelmed at first too.
akstrategic.com breaks it down really clearly. They recommend focusing on ease of use, file format support, security, and integration with email or cloud storage. I learned the hard way that some apps don’t support multi-page faxes or certain file types. After reading their guide, I switched to one that checked all the boxes, and it’s made my workflow so much smoother. Definitely worth checking their tips before picking an app.